As the owner and Systems Advisor for Optimize, I bring a contagious energy and a passion for helping like-minded individuals achieve their goals and meet their true potential. With a career background in construction and facility management, I have always loved organizing chaos and developing results-driven systems.
My journey in systems development started early on when I spearheaded committees and events in my early teens, becoming known for my spreadsheets and coordination skills. As I grew older, I continued to hone my skills in my family's construction company, where I increased its business's bandwidth by over 500% by building systems, workflows & automations that allowed for growth.
"I'm a results-driven efficiency expert with a passion for organizing chaos. With a background in construction and facility management, I've built workflows and systems that have helped businesses thrive and I'd love to do the same for you."
Later, I was hired by Nova Scotia Power to run their new head office, where I spent seven years building foundations from scratch and developing workflows that allowed the facility management to run smoothly. After that, I was contacted by CBRE, the world's largest property management company, to help an account that was suffering from retention issues. I took on this new challenge, building foundations and workflows that were initially non-existent.
My passion for system development, efficiency and dedication to helping others unlock their true potential inspired the creation of Optimize. With Optimize, I offer comprehensive business & goal analysis, customized high-level solution options, and ongoing support to help small business owners and leaders grow and gain a better understanding of their daily systems, workflows, and processes. Together, let's take your business to the next level.
Shana Reside is a strategic and results-driven Chief Administrative Officer who transforms operations into engines of growth, clarity, and impact.
With a career built on leading high-performing teams and strengthening organizational infrastructure, Shana doesn’t just manage operations — she elevates them. She is known for aligning day-to-day execution with big-picture strategy, ensuring organizations are not only running efficiently but positioned to scale with purpose.
Her expertise spans enterprise operations, governance, policy development, and risk management, with a proven ability to navigate complexity and bring structure to fast-moving environments. She has led cross-functional initiatives, managed complex budgets, and implemented process improvements that drive measurable results — increasing efficiency, reducing costs, and strengthening organizational resilience.
What sets Shana apart is her ability to operate at both altitude and ground level. She can sit at the executive table shaping strategy, then seamlessly translate that vision into systems, workflows, and actions that move teams forward. A trusted partner to leadership, she fosters collaboration, builds strong stakeholder relationships, and creates alignment across priorities.
Recognized for her calm, decisive leadership and operational insight, Shana thrives in dynamic environments where adaptability, discretion, and forward-thinking are essential. She is deeply committed to building organizations that are not only effective, but sustainable, innovative, and prepared for what’s next.
Elysia is a dedicated and results-focused bilingual Business Optimization Specialist. She holds a Bachelor of Commerce from Saint Mary’s University and has a strong background in financial operations, customer service, and team leadership. She takes a proactive & strategic approach to identifying & implementing process improvements to help create a more effective and competitive organization that can deliver superior results and services.
Elysia is passionate about building strong relationships with clients and colleagues and is motivated by a desire to create impactful solutions that boost productivity & optimize workflows. Always seeking opportunities to build upon her expertise, she loves tackling new challenges and strives to contribute to the continued success of every organization she works with.
In her free time, Elysia enjoys hiking with her two dogs, gardening, live music, and staying active with her two children.
Scott is the Operations Assistant at Optimize, supporting the team with essential behind-the-scenes tasks like banking, running errands, delivering important items, and doing whatever needs to get done so the team can stay focused on the big picture.
With a background as a letter carrier, Scott brings a strong work ethic, reliability, and a calm, focused presence to every task. Scott’s deep familiarity with logistics and routes makes him a natural at managing time-sensitive, location-based responsibilities — the kind that keep everything moving without disruption. He’s the kind of person you can count on to get the job done without fuss and with total dependability.
His role is all about creating breathing room for the rest of the team — handling the “little things” that can quickly become big distractions. Scott’s steady support helps the Optimize crew stay focused on what they do best.
When he's not out on the road, Scott enjoys spending time outdoors, whether biking, fishing, or simply taking in the fresh air.
